https://jasminetan.com Jasmine T – copywriter & strategist Tue, 10 Sep 2024 13:53:01 +0000 https://jasminetan.com en https://jasminetan.com/About-Me-1 Fri, 17 Feb 2017 19:41:53 +0000 Jasmine T – copywriter & strategist https://jasminetan.com/About-Me-1 Curriculum Vitae <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/aec044c5c86bfca39882d75b20ee18581e97220b77a62d98beee857b4c4ab29e/me_profilepic.jpeg" data-mid="202943906" border="0" data-scale="35" src="https://freight.cargo.site/w/800/i/aec044c5c86bfca39882d75b20ee18581e97220b77a62d98beee857b4c4ab29e/me_profilepic.jpeg" />At TikTok Playground Philippines, 2023 Jasmine TCreative Leadership, Ideation, Strategy, &amp; Marketing Singapore Creativity is a muscle, writing is wrestling, and that’s me rolling happily in the mud. I started my career in the art department, but I was my own copywriter even then. For over a decade, I worked extensively with high-profile brands across South-East Asia, Greater China and Korea – pivoting creative strategy into coherent, playful campaigns that flourish across mediums and markets. From print to social, TV to digital, events and activation – I've done it all. Today, I’ve made the leap into tech, looking for the next creative breakthrough by bridging emerging technology with human ingenuity. My creative work have been recognised at the International Cannes Lions Festival of Creativity, D&amp;AD Awards, One Show, Creative Circle Awards and Spikes Asia, among others. I've also judged at the Young Guns Awards and CCAs, served as an advertising mentor to the graduating class at Lasalle College of the Arts, and as a panelist with the Polytechnics’ Teaching &amp; Learning programmes. I find myself at my best when I look for the funny in things. The most dramatic parts of me are in my work – outside of it, I try to remain as simple a person as possible. Ultimately, my aim is to live a quiet but fulfilling life. Which is difficult because I watch Arsenal on weekends and you know what they’re like (#coyg). I’m also a pop culture junkie; I know too much celebrity trivia and think too hard about Star Wars. And because I can, I follow more cats than people on Instagram.&nbsp;Now – tell me about you.&nbsp; I’m always open to hellos, collaborations, and opportunities. Drop me a message on LinkedIn or follow me on Medium. Education Nanyang Technological University School of Art, Design &amp; Media 2007—2011 Bachelor of Fine Arts (Hons. Visual Communication) Singapore PolytechnicSchool of Business 2004—2007 Diploma in Media &amp; Communication + Specialist Diploma in Film &amp; Television ExperienceTikTok - Marketing | Creative Lead, APACMay 2023—present In this role, I drive the region’s creative thought leadership, and form the internal and external strategies around product, partners and platform. My responsibilities include launching TikTok’s suite of creative products, designing agency education, and driving scaled engagements across APAC markets. My core passion is to bridge teams in TikTok with creative agencies across the region to spark serendipitous creative breakthroughs on the platform. Highlights: Co-led TikTok’s creative thought leadership effort in collaboration with TBWA: Storytelling in the Next Creative RenaissanceCo-led and launched TikTok Ad Awards across SEAJudged at or sponsored creative award shows in the region, including Creative Circle Awards (Gongs), Crowbars, Citra Pariwara, and AdFestBranded and launched TikTok Creative Exchange in APACLaunched TikTok for Good Launchpad in SEA and led stage content for Cannes Lions featureWorked with Dentsu Philippines to develop SEA’s first generative AI campaign on TikTok, telling stories of anonymous domestic violence survivors – Crystal winner at MADSTARS TikTok - Creative Lab | Creative Lead &amp; StrategistNovember 2021—April 2023At TikTok Creative Lab, we drive the region’s creative ecosystem, bridging creative serendipity and fresh innovation through insights and ideation across verticals. We work closely with brands and creative/media agencies to connect with audiences in whole new ways, building genuine brand love through authentic and community-driven storytelling.&nbsp;At present, I co-lead IdeaLab, a Creative Lab initiative that empowers the region’s creative agencies to trendjack, ideate and create around TikTok. I also focus on growing accounts in APAC and PH markets. My priority is to build brands’ creative confidence on TikTok and help them see the value of a long-term strategy on our platform. My clients include Unilever, P&amp;G, Mondelez, Netflix, Spotify, Samsung, VISA, and McDonald’s. Google - Creative Consultant | Lead Creative WriterNovember 2019—November 2021 As part of Google’s Brand &amp; Creative specialist team, I help brands in Greater China and Korea go global on YouTube. One of my key priorities is to grow the creative capabilities of outbound gaming and retail clients – leveraging tailored and scalable solutions in data, education, and storytelling to drive business objectives and campaign effectiveness on our platforms. That said, I keep my job description flexible – I go where my clients grow. My clients include Anker, AliExpress, DJI, SHEIN, Yotta, and more.HighlightsLaunched Brand Lab with a cross-functional team spanning insights, measurement, brand and creative to provide strategic guidance to China’s top e-commerce clientsDeveloped an automated creative solution with sales, specialists and gTech to drive Display revenuePiloted a Creative Account Management workflow that combined data-driven expertise with creative education and inspiration, driving uptick in quarterly revenue with Taiwan’s top spending gaming clientCreated China’s first experiment with Text-to-Voiceover, driving +20% conversions and +18% impressions on YouTube versus non VO DDB Singapore - Senior CopywriterJuly 2015—September 2019 Client list: Glico, Lufthansa, Singapore Power, Health Promotion Board, Johnson &amp; Johnson, McDonald’s, Heineken, The Body Shop, National Council of Social Services, ExxonMobil, Breast Cancer Foundation, and Ben &amp; Jerry's. Highlights Won pitches for Glico, Singapore Power, Heineken, National Council of Social Services, Ben &amp; Jerry’s, Hialid Santen, The Body Shop and Community Foundation Singapore. Key part of the creative team that launched McDonald’s’ bestselling Nasi Lemak Burger campaign, breaking both social media and sales records. Winner of 5 silvers and 2 bronzes at the Creative Circle Awards for work done on McDonald’s and Breast Cancer Foundation. Awarded the Graphite Pencil at D&amp;AD for work done on Breast Cancer Foundation.Jury for Outdoor category at the Creative Circle Awards 2019 JWT Singapore - Copywriter August 2013—June 2015 Client list: HSBC, Let Elephants Be Elephants, KitKat, Pizza Hut, SPCA, and Changi Airport. Highlights Part of the key team on the Changi Airport account. Shortlisted at the Cannes Lions, Spikes Asia and Creative Circle Awards for work done on Let Elephants Be Elephants. Launched HSBC and TedTalks partnership event, winning a Marketing Execllence Award (Gold). Nominated to judge at the Young Guns Awards TBWA Singapore - Copywriter July 2011—July 2013 Client list: Standard Chartered Bank, NAFA, Singapore Airlines, Lexus, Asia Square, Corona, Pernod Ricard, and Great Eastern. Highlights Won brand pitches for Great Eastern and NAFA. Shortlisted at the Cannes Lions for work done on Lexus. Honours 2024 - AdFest: Jury2023 - Creative Circle Awards: Jury&nbsp;2023 - Citra Pariwara: Jury2019 - Creative Circle Awards: Jury2019 - The One Show: Merit 2018 - D&amp;AD Awards: Graphite Pencil 2017 - Bill Bernbach Award: Nominee x 2 2017 - Creative Circle Awards: Silver x 5 2017 - Creative Circle Awards: Bronze x 2 2015 - Young Guns Awards: Judge 2014 - Marketing Excellence Awards: Gold 2014 - Cannes Cyber Lions: Finalist 2014 - Spikes Asia: Finalist 2014 - Creative Circle Awards: Finalist 2012 - Cannes Press Lions: Finalist x 2 2011 - Crowbar Awards: Finalist – Publication 2011 - Crowbar Awards: Silver – Illustration 2011 - Crowbar Awards: Bronze – BTL Collateral 2007 - Singapore Polytechnic: School of Business Achievers List 2007 - Singapore Polytechnic: Motorola Anti-Smoking Campaign judged by DraftFCB and Ogilvy - 1st Overall Prize | Best Tactics | Best Strategy | Best Presentation Published in Afterglobe Magazine, Issue 1Element Magazine, Volume 6 Get in touch: LinkedIn | WeChat: jasminetgt https://jasminetan.com/Main Wed, 11 Jul 2018 11:01:02 +0000 Jasmine T – copywriter & strategist https://jasminetan.com/Main &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; JASMINE T. GEKTING vision without action &nbsp; &nbsp; &nbsp;a daydream action without vision &nbsp; &nbsp; &nbsp;a nightmare Creative by day, strategist by lunchtime, and a wearer of a thousand hats. Small in stature, big on ideas. Comes from a sweltering island but keeps a cool head. Know more. + best viewed on desktop https://jasminetan.com/Coming-of-Age-1 Wed, 11 Jul 2018 11:01:02 +0000 Jasmine T – copywriter & strategist https://jasminetan.com/Coming-of-Age-1 Awarded Work &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Coming of Age Breast Cancer Foundation Girls as young as 18 are susceptible to the risks of breast cancer — but when you’re coming of age, you have other things on your mind. Graphite Pencil Winner at D&amp;AD.<img width="1000" height="1440" width_o="1000" height_o="1440" data-src="https://freight.cargo.site/t/original/i/15affaf70cea38d97038b60133f01b1f2b66437c3c82fb7bc46555322e5da4f0/bcf_smoking.png" data-mid="20323666" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/15affaf70cea38d97038b60133f01b1f2b66437c3c82fb7bc46555322e5da4f0/bcf_smoking.png" /> <img width="1000" height="1440" width_o="1000" height_o="1440" data-src="https://freight.cargo.site/t/original/i/59c169e4fb34555805011dc720ae3ca4e3794636f150afcf772c4642af07b637/bcf_driving.png" data-mid="20323687" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/59c169e4fb34555805011dc720ae3ca4e3794636f150afcf772c4642af07b637/bcf_driving.png" /><img width="1000" height="1440" width_o="1000" height_o="1440" data-src="https://freight.cargo.site/t/original/i/00bcdd899809113fadf330bd823e6ba3b9e7008eac981169621a062a9bd1b567/bcf_clubbing.png" data-mid="20323744" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/00bcdd899809113fadf330bd823e6ba3b9e7008eac981169621a062a9bd1b567/bcf_clubbing.png" /> https://jasminetan.com/Singing-Kitty-1 Wed, 11 Jul 2018 11:01:03 +0000 Jasmine T – copywriter & strategist https://jasminetan.com/Singing-Kitty-1 Featured Work &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Singing Kitty KIT KAT&nbsp; The new Kit Kat Chunky Mini is a tiny thing with a heck of a personality. In 15 seconds, a cat longing for one sings new life into the immortal words Have a break, have a Kit Kat. https://jasminetan.com/Storytelling-in-the-Next-Creative-Renaissance Tue, 10 Sep 2024 13:32:00 +0000 Jasmine T – copywriter & strategist https://jasminetan.com/Storytelling-in-the-Next-Creative-Renaissance Storytelling in the Next Creative Renaissance The original Creative Renaissance heralded the 15th Century rebirth of art and science. Now, we're embracing the next Creative Renaissance, where emerging technology can magnify the human ingenuity of great ideas, advancing creative teams and marketers into a new era of storytelling mastery. To drive this point home, we partnered with global advertising agency TBWA in this thought leadership report.Here, we explored how brands can harness the power of creativity for their business, and the central role that technology plays in helping us tell meaningful, diverse stories that relate to a new generation of consumers. Explore how this leads us into the next creative renaissance, where the best minds in our industry will be freed by technology to do what they really love: create. <img width="1636" height="916" width_o="1636" height_o="916" data-src="https://freight.cargo.site/t/original/i/d85c3c51f00a423220129919ae8e850b7f32f4faba2a456b3ed40d9e9d3dda36/Screenshot-2024-09-10-at-9.25.15-PM.png" data-mid="217823298" border="0" src="https://freight.cargo.site/w/1000/i/d85c3c51f00a423220129919ae8e850b7f32f4faba2a456b3ed40d9e9d3dda36/Screenshot-2024-09-10-at-9.25.15-PM.png" /><img width="2274" height="1278" width_o="2274" height_o="1278" data-src="https://freight.cargo.site/t/original/i/94de3d578ae2fb1bc6f822096a8ffaf266ac8b4befed0d4ec51c5c7ad15e2029/Screenshot-2024-09-10-at-9.48.10-PM.png" data-mid="217823300" border="0" src="https://freight.cargo.site/w/1000/i/94de3d578ae2fb1bc6f822096a8ffaf266ac8b4befed0d4ec51c5c7ad15e2029/Screenshot-2024-09-10-at-9.48.10-PM.png" /> <img width="2274" height="1274" width_o="2274" height_o="1274" data-src="https://freight.cargo.site/t/original/i/5d6602ea02a46b097a1bb8f83a1e1113819e8f6ada189fa55e821a5e7e9a7e96/Screenshot-2024-09-10-at-9.48.23-PM.png" data-mid="217823302" border="0" src="https://freight.cargo.site/w/1000/i/5d6602ea02a46b097a1bb8f83a1e1113819e8f6ada189fa55e821a5e7e9a7e96/Screenshot-2024-09-10-at-9.48.23-PM.png" /> <img width="2274" height="1276" width_o="2274" height_o="1276" data-src="https://freight.cargo.site/t/original/i/7752f78eb75f9be5e29f5acb94de29ed41de12387f6f84de58ba2ccc04a5e346/Screenshot-2024-09-10-at-9.48.36-PM.png" data-mid="217823303" border="0" src="https://freight.cargo.site/w/1000/i/7752f78eb75f9be5e29f5acb94de29ed41de12387f6f84de58ba2ccc04a5e346/Screenshot-2024-09-10-at-9.48.36-PM.png" /> (Read the report) — In collaboration with TBWA Singapore, TBWASMPTikTok Team: Jasmine Tan, Anny Havercroft, Erin Seo, Charlotte Hu— https://jasminetan.com/TikTok-Ad-Awards-Southeast-Asia Tue, 10 Sep 2024 13:53:01 +0000 Jasmine T – copywriter & strategist https://jasminetan.com/TikTok-Ad-Awards-Southeast-Asia Launching the inaugural TikTok Ad Awards in Southeast Asia Kantar reveals that creative quality contributes to almost 50% of campaign performance. Across SEA, brands, agencies and businesses have made their their mark on communities and culture via our platform’s comprehensive suite of products. With the inaugural launch of TikTok Ad Awards, we were able to showcase this excellence across Commerce, Performance, Brand and Local Heroes cateogories.As Creative Lead on the core program, I was involved in all stages of development – from conception, entry criteria, jury selection, and rollout. The awards show saw over a thousand entries, with award ceremonies held for winners across all 6 SEA markets. <img width="897" height="474" width_o="897" height_o="474" data-src="https://freight.cargo.site/t/original/i/90ca568a01918ace5c9860008c0259c4c8af385c2a6da65a8304bff4ce4c7f5c/adawards_thumbnail.png" data-mid="217823419" border="0" data-scale="100" src="https://freight.cargo.site/w/897/i/90ca568a01918ace5c9860008c0259c4c8af385c2a6da65a8304bff4ce4c7f5c/adawards_thumbnail.png" /><img width="1100" height="505" width_o="1100" height_o="505" data-src="https://freight.cargo.site/t/original/i/740693f034e1b14980b55e8f0b80bc7030eb37cbae3ae12e4e1f49799d927c3f/tiktokadawards5.png" data-mid="217824756" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/740693f034e1b14980b55e8f0b80bc7030eb37cbae3ae12e4e1f49799d927c3f/tiktokadawards5.png" /> <img width="6217" height="4145" width_o="6217" height_o="4145" data-src="https://freight.cargo.site/t/original/i/da353b400a32495599168cb0c5d90b34db6447176edf09e611941ce33d0adaf4/adawards_trophies.jpg" data-mid="217823420" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/da353b400a32495599168cb0c5d90b34db6447176edf09e611941ce33d0adaf4/adawards_trophies.jpg" /> <img width="5701" height="3793" width_o="5701" height_o="3793" data-src="https://freight.cargo.site/t/original/i/cdc7b13d5eeb5ea75011f3f03a0f25b1f4624365f385c4c67b3415d95ba3bb43/jasmine_panel3.jpg" data-mid="217824948" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/cdc7b13d5eeb5ea75011f3f03a0f25b1f4624365f385c4c67b3415d95ba3bb43/jasmine_panel3.jpg" /><img width="1024" height="586" width_o="1024" height_o="586" data-src="https://freight.cargo.site/t/original/i/d67d5ec0b41c236fb6c7e4e0b7cfd3e676339ab6af6db6466fbb3f657b11e303/tiktokadawards2.jpg" data-mid="217824043" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/d67d5ec0b41c236fb6c7e4e0b7cfd3e676339ab6af6db6466fbb3f657b11e303/tiktokadawards2.jpg" /><img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/cc154a66a46b34d1ef7ccbf89b344639f17f695dbebad332951c4847343f505e/tiktokadawards3.jpg" data-mid="217824044" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/cc154a66a46b34d1ef7ccbf89b344639f17f695dbebad332951c4847343f505e/tiktokadawards3.jpg" /> — TikTok Ad Awards Team: Jasmine Tan, Aloysius Lee, Nod Viyarasiri, Jenn Nacharie— https://jasminetan.com/Let-Elephants-Be-Elephants Fri, 17 Feb 2017 17:47:02 +0000 Jasmine T – copywriter & strategist https://jasminetan.com/Let-Elephants-Be-Elephants How many elephants will be left by the time you turn 35? Shortlist Cannes Cyber Lions Shortlist Spikes Asia When it comes to diminishing numbers, it's the story that counts. To tell the story of Africa's expiring elephant population, we created a portal that connected directly to the visitor's Facebook account. This enabled us to personalise our story based on our user's own statistics, driving home the crucial loss of elephant lives minute by minute. Creating a sense of urgency to help share and support the cause. <img width="897" height="517" width_o="897" height_o="517" data-src="https://freight.cargo.site/t/original/i/e8e7846487287a0885ff57c005067f9ec5943eea11a52c5a16ccc67e47cd587a/lebe1.png" data-mid="20145364" border="0" src="https://freight.cargo.site/w/897/i/e8e7846487287a0885ff57c005067f9ec5943eea11a52c5a16ccc67e47cd587a/lebe1.png" /> <img width="897" height="474" width_o="897" height_o="474" data-src="https://freight.cargo.site/t/original/i/9a8e50c5f178dceaf8d51d0c2b279641f01ee8e634bc06decbf029d48b11417f/lebe3.png" data-mid="20145365" border="0" src="https://freight.cargo.site/w/897/i/9a8e50c5f178dceaf8d51d0c2b279641f01ee8e634bc06decbf029d48b11417f/lebe3.png" /> <img width="897" height="474" width_o="897" height_o="474" data-src="https://freight.cargo.site/t/original/i/a82ef7181725801e18e24372ef5deabe08fde6cec64b0ab517628c8f87ecb272/lebe4.png" data-mid="20145366" border="0" data-scale="100" src="https://freight.cargo.site/w/897/i/a82ef7181725801e18e24372ef5deabe08fde6cec64b0ab517628c8f87ecb272/lebe4.png" /> <img width="897" height="474" width_o="897" height_o="474" data-src="https://freight.cargo.site/t/original/i/a6595be181cda07589a243b079709a63efc32dc680c13816385da710d0bcb348/lebe5.png" data-mid="20145367" border="0" src="https://freight.cargo.site/w/897/i/a6595be181cda07589a243b079709a63efc32dc680c13816385da710d0bcb348/lebe5.png" /> <img width="897" height="474" width_o="897" height_o="474" data-src="https://freight.cargo.site/t/original/i/7474c8090758395828be71afe57a02fe3b735a1e5eec85e2521a0d2d17879242/lebe6.png" data-mid="20145368" border="0" src="https://freight.cargo.site/w/897/i/7474c8090758395828be71afe57a02fe3b735a1e5eec85e2521a0d2d17879242/lebe6.png" /> <img width="897" height="474" width_o="897" height_o="474" data-src="https://freight.cargo.site/t/original/i/0f8047769320b94e74c5dc2ebca43d23b71b59e6b90f8e7a14110f39e26ac9a5/lebe7.png" data-mid="20145369" border="0" src="https://freight.cargo.site/w/897/i/0f8047769320b94e74c5dc2ebca43d23b71b59e6b90f8e7a14110f39e26ac9a5/lebe7.png" /> <img width="897" height="474" width_o="897" height_o="474" data-src="https://freight.cargo.site/t/original/i/bfcafb589334bf0d4462faededf311eb96e0d4d266c0cee0ad942b7aed87aa05/lebe8.png" data-mid="20145370" border="0" data-scale="100" src="https://freight.cargo.site/w/897/i/bfcafb589334bf0d4462faededf311eb96e0d4d266c0cee0ad942b7aed87aa05/lebe8.png" /> <img width="897" height="474" width_o="897" height_o="474" data-src="https://freight.cargo.site/t/original/i/b5e80bdbd2d5dd565f906f235a0173b0a0562c69c9c61041e28c5d1ffffb1813/lebe9.png" data-mid="20145371" border="0" src="https://freight.cargo.site/w/897/i/b5e80bdbd2d5dd565f906f235a0173b0a0562c69c9c61041e28c5d1ffffb1813/lebe9.png" /> — Agency: JWT Singapore&nbsp; Chief Creative Officer: Valerie Cheng Creative Director: Alan Leong Copywriter: Jasmine Tan Art Directors: Roger Tan, Cruz Chan, Wilson Foong — https://jasminetan.com/Cheer-Up-Together Tue, 16 Oct 2018 12:51:24 +0000 Jasmine T – copywriter & strategist https://jasminetan.com/Cheer-Up-Together How we turned every Pocky box into a way for everyone to cheer up together Pocky is all about ‘sharing happiness’. But despite its popularity in Southeast Asia, the brand hadn’t yet defined any relevant sharing moments or emotional opportunities that called specifically for a Pocky snack. So we set out on a simple yet ambitious mission: to give everyone a way to cheer up together in moments big and small. We transformed each box into its own Pocky Cheer Squad. Letting you spread the cheer wherever you go. Cheer Up Together, Thailand! Cheer Up Together, Indonesia! Cheer Up Together on print and outdoor <img width="1507" height="2339" width_o="1507" height_o="2339" data-src="https://freight.cargo.site/t/original/i/1d5909370fde48eaf7476e72ad0a50011d178740ac3e0d3d23db62b69317cd0b/Artboard-1-copy.jpg" data-mid="41689253" border="0" src="https://freight.cargo.site/w/1000/i/1d5909370fde48eaf7476e72ad0a50011d178740ac3e0d3d23db62b69317cd0b/Artboard-1-copy.jpg" /> <img width="1130" height="1754" width_o="1130" height_o="1754" data-src="https://freight.cargo.site/t/original/i/12415edbf83a2e728d891c210900fa6c9d082e66a5b7cddff9f75719ab3888bd/chelsea_pocky.jpg" data-mid="41774828" border="0" src="https://freight.cargo.site/w/1000/i/12415edbf83a2e728d891c210900fa6c9d082e66a5b7cddff9f75719ab3888bd/chelsea_pocky.jpg" /> <img width="1725" height="714" width_o="1725" height_o="714" data-src="https://freight.cargo.site/t/original/i/b8d3446b1b866775be95721376ba5048f256bbe2552ea508910fa11f6c1de2aa/Artboard-2.jpg" data-mid="42837802" border="0" src="https://freight.cargo.site/w/1000/i/b8d3446b1b866775be95721376ba5048f256bbe2552ea508910fa11f6c1de2aa/Artboard-2.jpg" /> Spreading the cheer across schools &nbsp;&nbsp; The Mini Pocky Cheer Squad We created a chibi (illustrated) version of the Pocky Cheer Squad to make the Cheer Squad assets more adaptable and attractive to other SE Asian markets, across online platforms and point-of-sales. <img width="1258" height="595" width_o="1258" height_o="595" data-src="https://freight.cargo.site/t/original/i/435f9b1ee68ea07580deaa4eda0d29a1921b323f8cee7a8ff61f186ff5bc35f1/Screen-Shot-2019-01-17-at-4.23.16-PM.jpg" data-mid="41774686" border="0" src="https://freight.cargo.site/w/1000/i/435f9b1ee68ea07580deaa4eda0d29a1921b323f8cee7a8ff61f186ff5bc35f1/Screen-Shot-2019-01-17-at-4.23.16-PM.jpg" /><img width="1725" height="715" width_o="1725" height_o="715" data-src="https://freight.cargo.site/t/original/i/836138c6cab01892cf3f722fbce1747b68a38b71890043072085c6ba77eec31e/Artboard-57-copy-3.jpg" data-mid="42838099" border="0" src="https://freight.cargo.site/w/1000/i/836138c6cab01892cf3f722fbce1747b68a38b71890043072085c6ba77eec31e/Artboard-57-copy-3.jpg" /> <img width="2843" height="1742" width_o="2843" height_o="1742" data-src="https://freight.cargo.site/t/original/i/c4a0fed0ac27804209e3f7d717d042793aba48ae7066432362f50806aec6228c/Artboard-1300x-80.jpg" data-mid="42838128" border="0" src="https://freight.cargo.site/w/1000/i/c4a0fed0ac27804209e3f7d717d042793aba48ae7066432362f50806aec6228c/Artboard-1300x-80.jpg" /> <img width="2836" height="1745" width_o="2836" height_o="1745" data-src="https://freight.cargo.site/t/original/i/01e1b0de7e51b06296a072446d35f4f07923263a3e57129043619b6ddfeaa402/Artboard-5300x-80.jpg" data-mid="42838129" border="0" src="https://freight.cargo.site/w/1000/i/01e1b0de7e51b06296a072446d35f4f07923263a3e57129043619b6ddfeaa402/Artboard-5300x-80.jpg" /> Our squad goes socialOur Mini Cheer Squad became official Pocky emoticons, promoted new flavours, and invited engagement across social platforms. Cheer Up Together online <img width="1549" height="950" width_o="1549" height_o="950" data-src="https://freight.cargo.site/t/original/i/ad7f43a0f3506ef3f65ddbe6e739a50ecc9bb56340a278ee89dbc18438d7db84/pocky_website.jpg" data-mid="41688614" border="0" src="https://freight.cargo.site/w/1000/i/ad7f43a0f3506ef3f65ddbe6e739a50ecc9bb56340a278ee89dbc18438d7db84/pocky_website.jpg" /> — Agency: DDB Singapore&nbsp; Chief Creative Officer: Chris Chiu Copywriter: Jasmine Tan Art Directors: Roger Tan, Jeanie Lee — https://jasminetan.com/Coming-of-Age Mon, 30 Oct 2017 12:47:26 +0000 Jasmine T – copywriter & strategist https://jasminetan.com/Coming-of-Age Coming of Age Graphite Pencil D&amp;AD MeritThe One Show 2 nominations Bill Bernbach Award 3 Silvers, 2 Bronzes Creative Circle Awards Life begins at 18, and so do the risks. Not many know breast cancer can affect girls who are coming of age. In fact, cancer is the last thing on a young girl’s mind, and so are breast self-exams. To connect the freedom of becoming a woman with the health risks of being one, we created topical posters for youth touch points, catching our audience’s attention at the right times. <img width="1000" height="1439" width_o="1000" height_o="1439" data-src="https://freight.cargo.site/t/original/i/deb700b0a7756e89b140243d4230d50d28e98178836eaaa9bacb63675e3cb9be/bcf_drink.png" data-mid="20145372" border="0" src="https://freight.cargo.site/w/1000/i/deb700b0a7756e89b140243d4230d50d28e98178836eaaa9bacb63675e3cb9be/bcf_drink.png" /> <img width="1000" height="1440" width_o="1000" height_o="1440" data-src="https://freight.cargo.site/t/original/i/00bcdd899809113fadf330bd823e6ba3b9e7008eac981169621a062a9bd1b567/bcf_clubbing.png" data-mid="20145373" border="0" src="https://freight.cargo.site/w/1000/i/00bcdd899809113fadf330bd823e6ba3b9e7008eac981169621a062a9bd1b567/bcf_clubbing.png" /> <img width="1000" height="1438" width_o="1000" height_o="1438" data-src="https://freight.cargo.site/t/original/i/b167a09195828e9a7ef7287e3c04e958cf9c2e868bdd226dd503a682107fc21a/bcf_rmovies.png" data-mid="20145374" border="0" src="https://freight.cargo.site/w/1000/i/b167a09195828e9a7ef7287e3c04e958cf9c2e868bdd226dd503a682107fc21a/bcf_rmovies.png" /> <img width="1000" height="1440" width_o="1000" height_o="1440" data-src="https://freight.cargo.site/t/original/i/15affaf70cea38d97038b60133f01b1f2b66437c3c82fb7bc46555322e5da4f0/bcf_smoking.png" data-mid="20145376" border="0" src="https://freight.cargo.site/w/1000/i/15affaf70cea38d97038b60133f01b1f2b66437c3c82fb7bc46555322e5da4f0/bcf_smoking.png" /> <img width="1000" height="1440" width_o="1000" height_o="1440" data-src="https://freight.cargo.site/t/original/i/59c169e4fb34555805011dc720ae3ca4e3794636f150afcf772c4642af07b637/bcf_driving.png" data-mid="20145377" border="0" src="https://freight.cargo.site/w/1000/i/59c169e4fb34555805011dc720ae3ca4e3794636f150afcf772c4642af07b637/bcf_driving.png" /> — Agency:&nbsp;DDB Singapore Chief Creative Officer: Chris Chiu Creative Directors:&nbsp;Thomas Yang, Pradeep D'Souza Copywriter: Jasmine Tan Art Directors: Roger Tan, Chia Min Da, Sharmayne Desiree Ng Illustrator: Elen Winata — https://jasminetan.com/Singing-Kitty Fri, 17 Feb 2017 17:35:56 +0000 Jasmine T – copywriter & strategist https://jasminetan.com/Singing-Kitty It’s cute. It’s chunky. And it ain’t just the chocolate. We know what a Kit Kat break looks like. But a Kit Kat Chunky Mini break is something else altogether. To launch the new Kit Kat Chunky Mini, we created a fun, irreverent piece that played up the cuter qualities of the new teeny-tiny Kit Kat bar.Making this TVC was a complete blast. I'm a cat person so you can imagine how extra I was throughout the whole process. — Agency: JWT Singapore Creative Director: Alan Leong Copywriter: Jasmine Tan Art Director: Roger Tan —