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Launching the inaugural TikTok Ad Awards in Southeast Asia

Kantar reveals that creative quality contributes to almost 50% of campaign performance.

Across SEA, brands, agencies and businesses have made their their mark on communities and culture via our platform’s comprehensive suite of products. With the inaugural launch of TikTok Ad Awards, we were able to showcase this excellence across Commerce, Performance, Brand and Local Heroes cateogories.

As Creative Lead on the core program, I was involved in all stages of development – from conception, entry criteria, jury selection, and rollout. The awards show saw over a thousand entries, with award ceremonies held for winners across all 6 SEA markets.






TikTok Ad Awards Team: Jasmine Tan, Aloysius Lee, Nod Viyarasiri, Jenn Nacharie