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The team behind the team

To open the nation’s eyes to the dynamic professions and career paths available in social service, we worked with Singapore’s national cerebral palsy football team – the CP Lions. A group of inspiring players who became national heroes with the expertise and persistence from a team of social service professionals.

Through their eyes, we reveal the story of The Team Behind the Team – a journey taken by social service professionals from different fields, working together to empower the ones around them.


Agency: DDB Singapore
Creative Director/ Group Head: Thomas Yang, Edwin Leong
Copywriters: Jasmine Tan, Ishan Venkat
Art Directors: Jeanie Lee, Roger Tan, Kezia Agusta