A building so human, it gives life to everything in it.

Asia Square is The Human Building. And the perfect environment to work, play, live and grow. Concerned less with business and more with people, the Asia Square brand created the perfect opportunity to own a category defined by facts and figures.

To bring alive the brand proposition, this series of TVCs broke away from typical property advertising. Instead, we asked ourselves: if this is The Human Building, why wouldn’t objects come alive inside of it, too? 

So we re-imagined the experience of The Human Building through everyday office objects: the pen, mug, and post-it. Each one telling endearing personal stories, bringing us closer to the lives of people who inhabit the building.