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Storytelling in the Next Creative Renaissance

The original Creative Renaissance heralded the 15th Century rebirth of art and science. Now, we're embracing the next Creative Renaissance, where emerging technology can magnify the human ingenuity of great ideas, advancing creative teams and marketers into a new era of storytelling mastery. To drive this point home, we partnered with global advertising agency TBWA in this thought leadership report.

Here, we explored how brands can harness the power of creativity for their business, and the central role that technology plays in helping us tell meaningful, diverse stories that relate to a new generation of consumers. Explore how this leads us into the next creative renaissance, where the best minds in our industry will be freed by technology to do what they really love: create.






(Read the report)





In collaboration with TBWA Singapore, TBWASMP
TikTok Team: Jasmine Tan, Anny Havercroft, Erin Seo, Charlotte Hu