It’s cute. It’s chunky. And it ain’t just the chocolate.

We know what a Kit Kat break looks like. But a Kit Kat Chunky Mini break is something else altogether. To launch the new Kit Kat Chunky Mini, we created a fun, irreverent piece that played up the cuter qualities of the new teeny-tiny Kit Kat bar.

Making this TVC was a complete blast. I'm a cat person so you can imagine how extra I was throughout the whole process.