A girl is at her natural brightest when she chooses to be herself.
In a world where bells and whistles get more attention than simple authenticity, the most groundbreaking thing a girl can do is be herself.
Being comfortable in her own skin begins with Clean & Clear Natural Bright Face Wash. Specially formulated to reveal the glow in teen skin, Natural Bright gives every girl the confidence to show the world what she's truly made of.
Versions of this TVC were made for the India, Indonesia and Thailand markets.
Being comfortable in her own skin begins with Clean & Clear Natural Bright Face Wash. Specially formulated to reveal the glow in teen skin, Natural Bright gives every girl the confidence to show the world what she's truly made of.
Versions of this TVC were made for the India, Indonesia and Thailand markets.
TVC: Thai market
TVC: India market
Digital video: #IAmBright
We created a fun extra for Clean & Clear's Facebook followers. In Asia, many try unconventional methods to improve their skin – including home remedies. To highlight that we better understood teen skin, we contrasted the messy, sometimes strange homemade remedies with the simpler, more effective solution of Natural Bright.—
Agency: DDB Singapore
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Agency: DDB Singapore
Creative Directors: Vinod Savio, Thomas Yang
Copywriter: Jasmine Tan
Art Director: Roger Tan
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