How many elephants will be left by the time you turn 35?

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Cannes Cyber Lions

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Spikes Asia

When it comes to diminishing numbers, it's the story that counts. To tell the story of Africa's expiring elephant population, we created a portal that connected directly to the visitor's Facebook account.

This enabled us to personalise our story based on our user's own statistics, driving home the crucial loss of elephant lives minute by minute. Creating a sense of urgency to help share and support the cause.