Coming of Age
Graphite Pencil
D&AD
Merit
The One Show
2 nominations
Bill Bernbach Award
3 Silvers, 2 Bronzes
Creative Circle Awards
Life begins at 18, and so do the risks. Not many know breast cancer can affect girls who are coming of age. In fact, cancer is the last thing on a young girl’s mind, and so are breast self-exams.
To connect the freedom of becoming a woman with the health risks of being one, we created topical posters for youth touch points, catching our audience’s attention at the right times.
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Agency: DDB Singapore
Agency: DDB Singapore
Chief Creative Officer: Chris Chiu
Creative Directors: Thomas Yang, Pradeep D'Souza
Copywriter: Jasmine Tan
Art Directors: Roger Tan, Chia Min Da, Sharmayne Desiree Ng
Illustrator: Elen Winata
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