How we turned every Pocky box into a way for everyone to cheer up together

Pocky is all about ‘sharing happiness’. But despite its popularity in Southeast Asia, the brand hadn’t yet defined any relevant sharing moments or emotional opportunities that called specifically for a Pocky snack.

So we set out on a simple yet ambitious mission: to give everyone a way to cheer up together in moments big and small. We transformed each box into its own Pocky Cheer Squad. Letting you spread the cheer wherever you go.