First comes indulgence... next comes surprise.

The world knows Pocky, but many have yet to meet Pejoy. Often referred to in these parts as ‘Pocky’s sister’, Pejoy lacked a distinct identity in Southeast Asia. 

While Pocky brought cheer to everyday moments, Pejoy appealed to the woman craving the tasty with the tasteful. So we crafted a woman’s perfect moment of indulgence... with every bite of Pejoy offering one delight after another.