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First comes indulgence... next comes surprise.

The world knows Pocky, but many have yet to meet Pejoy. Often referred to in these parts as ‘Pocky’s sister’, Pejoy lacked a distinct identity in Southeast Asia. 
While Pocky brought cheer to everyday moments, Pejoy appealed to the woman craving the tasty with the tasteful. So we crafted a woman’s perfect moment of indulgence... with every bite of Pejoy offering one delight after another.


Agency: DDB Singapore
Chief Creative Officer: Chris Chiu
Copywriter: Jasmine Tan
Art Director: Jeanie Lee